Commercial and Bridal Industry Editorial Photography

ARTISTRY . CREATIVITY . COLLABORATION . CONFIDENCE . FLEXIBILITY . PROMOTION .

Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
I’m Natasha, but I’d love it if you would call me Tasha. This part of my website is about my love of bridal industry commercial and editorial photography. I am delighted you are here.  Over the past ten years, I am proud to say Ikonworks has built an authoritative brand and reputation. Known across the UK wedding industry. Working hard to create beautiful commercial imagery and exceptional editorials. My passion for a world inhabited by the most inspirational, exceptional bridal creatives is second to none. I strive now to find a place guiding the Hampshire bridal industry, into creating original and innovative imagery. Imagery that represents their love and commitment to their craft and creative accomplishments.
 
By stepping away from an outdated cliche wedding style. By casting off staid conventions I want to redefine the style we promote as a region. Leading extraordinary, enthusiastic wedding suppliers, and showing them what they are capable of.  Made possible by using my role in Ikonworks and my role as Founder of The Hampshire Wedding Club in harmony. I have been searching for a way to create a visual language for our industry in Hampshire. Highlighting our blended, inspiring region, in its most abundant and extraordinary way.
 
By creating this new part of my business, I am starting a different, and exciting journey. A way of telling a deeper story of supplier devotion. A way to cultivate emotional connection and investment. A way to spark energetic commitment and sentimental alliances.  My aim is to put a spin on styling, communication and collaboration. The imagery you use to shine a light on your business across the internet and social media; needs to be flawless. Photography is the visual way you tell your story. It is how you get your message across in an even more impactful way.

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Natasha Newland is my best new find! Creative, inspiring, a brilliant photographer and such a beautiful person… she is rapidly nearing the top of my list for front cover-worthy shots and any commerical photography I commission. Solid, dependable, loyal and 100% reliable I have yet to see anything that Tasha has worked on that has been anything but brilliant. Book her before she becomes everyone else’s best new find, too!

Rachel, Editor of Wedding Ideas magazine
www.weddingideasmag.com

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Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings

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Tell visual stories, show a style, or create a forward facing style forecast. They help the person viewing the image to imagine or create something for themselves. These people can either take the fill inspiration on board or adapt it to suit what they need. They prompt the viewer to take action, to buy something, or invest time in creating something.
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In the bridal industry, they contain images you would expect to see in an inspirational magazine or blog article. They are basically sensational visual inspirations. Usually managed by a full artistic team, created with coverage in mind.
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A lot of the time, these editorials don’t have a lot of rules. It’s a chance for photographers, and the engaged team to approach a project with no limitations or boundaries. To work together and create something truly different and inspirational.
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These images are often the ones you’ll find your breath taken away by. Inspiring you with a story, and a connection rarely seen in other features or coverage. They define a style, a feeling and an emotion perfectly. They create a story through the aesthetic the team dream up. They invite you in and activate your imagination.
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings

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A brand organises a shoot when they are in need of new imagery to market a service, product or collection. These images are more often than not used as advertising, or for their social media, for example. For commercial photography, there is always a budget. This means that the brand has set aside money to pay for the images and the team involved in their photoshoot.  Commercial images are not created for a bit of fun. They are created to support your client or brand with a launch, an exhibition, or a collection. The brand will, of course, have a message they want to convey, and a look they are looking to achieve.  I love working with my clients because they know me through our mutual industry. The one I am thankful to have been part of for the best part of a decade. My clients already know we are a good fit because 90% of my commercial work is by referral.  The aim is to capture the story of the brand and why its perfect for their ideal client.

In the past, I worked to capture two full bridal collections for the wonderful Cheltenham based Chanticleer Brides. Both collections were photographed on location, in the Cotswolds. The first at the stunning Woodchester Mansion, and the other at impressive Dame Emily Graffiti Park in Bristol. I worked with the extraordinary Helen James from the Wedding Bazaar for many years. Attending and photographing events for her such as Brides the Show, and A Most Curious Wedding Fair. During this time I was lucky enough to create some beautiful images with her at the Emmy London boutique. These images featured with Helen and also on Love My Dress.  Bridal commercial photography is where my passion for the industry and talents for styling really come to life.

Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings

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What was a bridal hobby seven years ago, has become a huge part of my work. Thankfully, it is one of the most rewarding and fulfilling kinds of project, so I am utterly thrilled. Styling an editorial shoot with colleagues is an important marketing adventure. One I embrace, love and am hugely passionate about.

I knew I needed a thorough knowledge of the bridal industry because it is so intricate. I needed brand and design awareness, crucially allowing me to source inspiration. The skills developed as a wedding photographer ensure I have a strong eye for detail and sharp observation skills. Which allows me to capture or style shots completing the project. These accumulated proficiencies allow me to create beautiful editorial photo shoots. Shoots with innovation and diverse concepts. Working alongside superb suppliers co-ordinated to compliment the style and dynamic
 
I felt uninspired and lost in my corporate PA roles. It was not until I changed my job and responsibilities, starting Ikonworks did I fall in love with my work again. Head over heels with the creativity and inspirational people in the wedding industry. I finally feel alive again. Re-invigorated so to speak. Now with the addition of the Hampshire Wedding Club, without it sounding like a cliche. Life feels pretty much complete.  My background as an executive level PA work means I have very strong project planning skills. This ensures projects are mapped, written up and communicated efficiently and flawlessly.
 
I am launching this part of my business with the aim of giving back to my industry. I want to collate all that I have learnt over the last decade. Applying it to a mission to create beautiful images with extraordinary suppliers.
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings

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I have found a place of comfort recently.  A place where I love challenging the stereotypical boundaries placed upon wedding suppliers. It is rapidly becoming the place I want to spend most of my time. A place to experiment with stories and endless possibilities. Taking on this new editorial shoot director role is both thrilling and challenging. My aim is to create bridal inspiration to lure the observer. Create a cure for the everyday repetitiveness we see across the industry.  With skill, ingenuity and hard-work wedding suppliers are capable of achieving extraordinary work. We are able to bring editorials to life in complete harmony and with genuine finesse. Creating sublime styling and bridal brilliance effortlessly. Ensuring you have authentic and romantic inspiration. Inspiration provided to you in infinitely beautiful ways, across many platforms.

This type of visual narrative is critical to both couples getting married, and the wedding industry. Without it, we will not evolve, or be experimental. We, as an industry will stay planted amongst exhausted past trends. Unable to find a way of being adventurously impassioned. Unable to mould trends and design elements to create your dream wedding day. Inspiration and elements that challenge us, and in turn build future trends.  This is why creative wedding professionals look to inspire you with work they collaboratively create. Why we work to break boundaries, and stretch opinions. Why we serve you new ideas and arousing bridal styling experiments. Why we work together on an initial concept. All the way through to a final creative direction, to execution. It is our aim: to show you what is possible when you think outside the box and move away from “tradition”.

Using a natural and engaging process our creative hands grow the every day into spectacular concepts. Our renown gentle touch will create an aesthetic to a shoot that will resonate and engage.

Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
Bridal Industry Commercial and Editorial Photography, Ikonworks, Hampshire Wedding Photographer, Hampshire Wedding Photography, Winchester Hampshire, Basingstoke Hampshire, New Forest Weddings
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